General information about cookies
When you use our websites, cookies or similar technologies (hereinafter collectively referred to as "cookies") are stored on your computer. Cookies are small text files that are stored on your device and through which certain information is sent to the entity that sets the cookie. They serve to make the website more user-friendly and effective overall.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
Technically necessary cookies, which are required to carry out the electronic communication process or to provide certain functions you have requested (e.g., portal use), are set on the basis of Article 6 (1) lit. f GDPR in conjunction with § 25 (2) TDDDG. We have a legitimate interest in storing cookies for the technically error-free and optimized provision of our services. Information about the individual cookies set for this purpose (session cookies, language settings, etc.) can be found in the cookie settings.
Insofar as other cookies are stored, in particular cookies for analyzing your surfing behavior and for advertising purposes, these are treated separately in this privacy policy (see "Statistics and marketing cookies" below). Your consent is obtained via the cookie banner for these cookies that are not technically necessary. These cookies are set in accordance with Article 6 (1) (a) GDPR in conjunction with § 25 (1) TDDDG.
You can adjust your settings for consenting to the use of cookies at any time in the cookie settings (in the footer of our website).
You can find comprehensive information about each cookie in the cookie settings.
Consent Management
As a technically necessary cookie, we use the consent management tool provided by our service provider Usercentrics, Sendlinger Str. 7, 80331 Munich, Germany, based on Article 6 (1) lit. f GDPR in conjunction with § 25 (2) TDDDG, to set the cookie that stores whether and, if so, which consents you have given for the setting of cookies.
If you wish to revoke these consents, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked for your cookie consent again.
Statistics and marketing cookies
If you have given your consent, we use cookies on our websites for statistical and marketing purposes on the basis of Article 6 (1) lit. a GDPR in conjunction with § 25 (1) TDDDG (German Telemedia Act) in order to enable us to design our website and optimize our offerings to meet your needs; this also includes the delivery of personalized advertising. Our aim is to ensure that you only see advertising that is likely to be of interest to you and, in particular, that is not annoying.
In addition to our own cookies, cookies and similar technologies from third-party providers (e.g., Google, Meta, LinkedIn) may also be used. Below and in the cookie settings, you will find information about which third-party providers these are and what data they collect and process using these technologies. Further information can be found in the linked privacy policies of the third-party providers.
If you wish to revoke these consents, simply delete the cookies in your browser. When you re-enter/reload the website, you will be asked for your cookie consent again.
The respective third-party provider processes the following data and here, in particular:
- IP address
- pseudonymous user ID, cookie or device identifiers
- technical data (e.g., browser type, device type)
- pages accessed
- approximate location data
- time stamp
- length of visit
- interactions (e.g., click events)
Some providers, such as Meta and LinkedIn, add aggregated demographic characteristics for logged-in members (e.g., industry, career level) without giving us access to personal profile data.
Tag management system Tealium IQ
For efficient control of the technologies on our websites, we use the tag management system of our service provider Tealium IQ, Tealium Inc., 11095 Torreyana Road, San Diego, CA 92121, USA.
The Tag Manager is used to centrally manage and trigger scripts and tracking tags. Tealium does not create its own user profiles and does not use the collected data for its own purposes, but it does enable the use of other tools (e.g., web analytics or marketing tags), each of which has its own privacy policy.
Tealium is used exclusively on the basis of your consent in accordance with Section 25 (1) TDDDG and Article 6 (1) (a) GDPR.
We only load tags via Tealium for which you have given your consent via the consent management tool.
Tealium may also transfer data to countries outside the EU, in particular the US. The transfer is based on the European Commission's adequacy decision for the EU-US Data Privacy Framework (TADPF). Tealium is TADPF certified and is therefore committed to complying with EU-recognized data protection standards. Furthermore, the appropriate level of data protection is ensured elsewhere, in particular through standard contractual clauses approved by the EU.
You can withdraw your consent at any time using our consent management tool. After your revocation, Tealium will no longer trigger any unnecessary tags.
For more information about Tealium's privacy policy, please visit: https://tealium.com/privacy
Web analysis using ALH API
We use an internal web analytics solution ("ALH-API") on our websites, which is provided by ALTE LEIPZIGER Lebensversicherung a.G., Alte Leipziger-Platz 1, 61440 Oberursel, Germany, and operated within the ALH Group.
The analysis serves the statistical evaluation of the use of our website and its ongoing optimization.
The survey is conducted exclusively in anonymous form; no personal data is stored and no user profiles are created. All data is processed exclusively on servers within the ALH Group in Germany and is not passed on to third parties.
The use of analysis cookies is based exclusively on your consent in accordance with Section 25 (1) TDDDG and Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect using our consent management tool. You can delete stored cookies at any time via your browser settings.
Third-party provider
We use tracking and partner programs from FinanceAds GmbH & Co. KG, Karlstraße 9, 90403 Nuremberg ("FinanceAds") on our websites to evaluate and optimize affiliate marketing measures. FinanceAds helps us determine whether users have accessed our website via a partner site or advertising measure and whether certain actions (e.g., clicks, inquiries, contract conclusions) have subsequently taken place.
This data is used exclusively for the settlement of affiliate commissions and the statistical evaluation of partner campaigns. No usage profile is created that would allow conclusions to be drawn about individual persons.
The use of FinanceAds is based exclusively on your consent in accordance with Section 25 (1) TDDDG and Article 6 (1) (a) GDPR.
We are responsible for collecting and transmitting the data to FinaceAds. After transmission, they process the data on their own responsibility. You can assert your rights as a data subject both with us and directly with FinaceAds. If we receive a request concerning data processing by FinanceAds, we will forward it to them.
FinanceAds may also transfer data to countries outside the EU, in particular the US. The appropriate level of data protection is ensured in particular by standard contractual clauses approved by the EU.
You can withdraw your consent at any time using our consent management tool.
Further information on data processing by FinanceAds can be found at: https://www.financeads.net/aboutus/datenschutz/
We use Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), on our websites. The parent company is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics 4 is used for statistical analysis of the use of our website and its ongoing optimization.
Google Analytics 4 uses IP anonymization by default. The IP address is already shortened within the EU, so that a direct reference to a person is excluded. Google generates reports for us on website activity and may also process the collected data for its own purposes.
The use of Google Analytics is based exclusively on your consent in accordance with Section 25 (1) TDDDG and Art 6 (1) lit. a GDPR.
We are responsible for collecting and transmitting the data to Google. After transmission, they process the data on their own responsibility.
You can assert your rights as a data subject both with us and directly with Google. If we receive a request concerning data processing by Google, we will forward it to them.
Google may also transfer data to countries outside the EU, in particular the US. The transfer is based on the European Commission's adequacy decision for the EU-US Data Privacy Framework (TADPF). Google is certified under the TADPF and is therefore committed to complying with a level of data protection recognized by the EU. Furthermore, the appropriate level of data protection is ensured elsewhere, in particular through standard contractual clauses approved by the EU.
You can revoke your consent at any time with future effect using our consent management tool. In addition, Google provides an opt-out browser add-on that prevents Google Analytics from collecting data: https://tools.google.com/dlpage/gaoptout/
Further information on data processing by Google can be found at: https://policies.google.com/privacy and https://support.google.com/analytics/.
- LinkedIn Insight Tag (Conversion Tracking & Custom Audiences)
We use the LinkedIn Insight Tag, an analytics and conversion tool from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"), on our websites. With the help of the tag, we can track how visitors use our website (e.g., page views, interactions) and use this information to create target groups for interest-based advertising on LinkedIn (Custom Audiences). The data collected by the Insight Tag is also processed by LinkedIn for its own purposes.
Cookies are stored and accessed exclusively on the basis of your consent in accordance with Section 25 (1) TDDDG. The subsequent processing of the data is based on Article 6 (1) lit. a GDPR.
We and LinkedIn are jointly responsible for the collection and transmission of data to LinkedIn in accordance with Article 26 GDPR. After transmission, they process the data on their own responsibility. LinkedIn provides the relevant information at https://www.linkedin.com/legal/l/dpa.
You can assert your rights as a data subject both with us and directly with LinkedIn. If we receive a request concerning data processing by LinkedIn, we will forward it to them.
LinkedIn may also transfer data to countries outside the EU, in particular the US. The transfer is based on the European Commission's adequacy decision for the EU-US Data Privacy Framework (TADPF). LinkedIn is certified under the TADPF and is therefore committed to complying with a level of data protection recognized by the EU. Furthermore, the appropriate level of data protection is ensured elsewhere, in particular through standard contractual clauses approved by the EU.
You can revoke your consent at any time with future effect, by using our consent management tool. In addition, you can disable personalized advertising by LinkedIn at https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. For more information about data protection at LinkedIn, please visit https://www.linkedin.com/legal/privacy-policy.
- Google Ads (conversion tracking & remarketing)
We use functions from Google Ads, an advertising service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), on our websites. This includes conversion tracking and remarketing or "similar audiences" features. These services enable us to measure how users respond to our advertisements and to serve them interest-based advertising based on their website usage.
This data may also be combined with other data by Google (e.g., if you are logged in to Google) and used for its own purposes, such as profiling or interest-based advertising.
Cookies are stored and accessed exclusively on the basis of your consent in accordance with Section 25 (1) TDDDG. The subsequent data processing is based on Art 6 (1) lit. a GDPR.
We are responsible for collecting and transmitting the data to Google. After transmission, they process the data on their own responsibility.
You can assert your rights as a data subject both with us and directly with Google. If we receive a request concerning data processing by Google, we will forward it to them.
Google may also transfer data to countries outside the EU, in particular the US. The transfer is based on the European Commission's adequacy decision for the EU-US Data Privacy Framework (TADPF). Google is certified under the TADPF and is therefore committed to complying with a level of data protection recognized by the EU. Furthermore, the appropriate level of data protection is ensured elsewhere, in particular through standard contractual clauses approved by the EU.
You can revoke your consent at any time with future effect, by using our consent management tool. In addition, you can disable personalized advertising from Google at https://www.google.com/settings/ads or via the Network Advertising Initiative's opt-out page at http://www.networkadvertising.org/choices/.
Further information on data processing by Google can be found at: https://policies.google.com/technologies/ads and https://policies.google.com/privacy
- Meta Pixel (Conversion Tracking & Custom Audiences)
We use the Meta Pixel (formerly "Facebook Pixel") from Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Meta") on our websites. The pixel enables us to track the behavior of visitors, for example, whether they reached our website via an ad on Facebook or Instagram (conversion tracking). We can also display targeted advertising on Meta's platforms (Custom Audiences). Meta also processes the data for its own purposes, such as improving its own advertising systems.
Cookies are stored and accessed exclusively on the basis of your consent in accordance with Section 25 (1) TDDDG. The subsequent processing of personal data by Meta is based on Art 6 (1) lit. a GDPR.
We and Meta are jointly responsible for the collection and transmission of data to Meta in accordance with Article 26 of the GDPR. After transmission, they process the data on their own responsibility. Meta provides the relevant information and contractual provisions at https://www.facebook.com/legal/controller_addendum. You can assert your rights as a data subject both with us and directly with Meta. If we receive a request concerning data processing by Meta, we will forward it to them.
Meta may also transfer data to countries outside the EU, in particular the US. The transfer is based on the European Commission's adequacy decision for the EU-US Data Privacy Framework (TADPF). Meta is TADPF certified and is therefore committed to complying with EU-recognized data protection standards. Furthermore, the appropriate level of data protection is ensured elsewhere, in particular through standard contractual clauses approved by the EU.
You can revoke your consent at any time with future effect, by using our consent management tool. Users of Meta services can also customize personalized advertising in their account settings: https://www.facebook.com/settings/?tab=ads
Further information on data processing by Meta can be found at: https://www.facebook.com/privacy/policy
- Microsoft Advertising (Conversion Tracking)
We use conversion tracking from Microsoft Advertising (formerly "Bing Ads" and "Xander"), a service provided by Microsoft Ireland Operations Ltd., One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland, on our websites. This allows us to evaluate which Microsoft ads bring users to our website and how successful our advertising campaigns are.
The data collected through tracking may also be processed by Microsoft for its own purposes, including improving advertising services. We are unable to assign this information to individual persons.
Since tracking cookies access information on your device, processing is carried out exclusively on the basis of your consent in accordance with Section 25 (1) TDDDG in conjunction with Article 6 (1) (a) GDPR.
We are responsible for collecting and transmitting the data to Microsoft. After transmission, they process the data on their own responsibility.
You can assert your rights as a data subject both with us and directly with Microsoft. If we receive a request concerning data processing by Microsoft, we will forward it to them.
Microsoft may also transfer data to countries outside the EU, in particular the US. The transfer is based on the European Commission's adequacy decision for the EU-US Data Privacy Framework (TADPF). Microsoft is certified under the TADPF and is therefore committed to complying with a level of data protection recognized by the EU. Furthermore, the appropriate level of data protection is ensured elsewhere, in particular through standard contractual clauses approved by the EU.
You can revoke your consent at any time with future effect, by using our consent management tool. Microsoft also provides additional opt-out options: https://choice.microsoft.com/de-de/opt-out
If you have a Microsoft account, you can manage your personal advertising settings centrally and across devices at the following link: https://account.microsoft.com/privacy/ad-settings
For more information about data protection at Microsoft, please visit: https://privacy.microsoft.com/de-de/privacystatement
We use the Outbrain Pixel, a tracking and marketing tool from Outbrain UK Limited, 121 Kingsway, First Floor, London WC2B6PA, United Kingdom ("Outbrain"), on our websites. The pixel enables Outbrain to recognize whether users have clicked on content or advertisements within the recommendation widget operated by Outbrain. This allows interest-based recommendations and advertisements to be optimized and their success to be measured.
The data is used by Outbrain to create pseudonymous user profiles and to display personalized recommendations or advertisements. We ourselves only receive aggregated evaluations and no directly personal data.
Since the use of pixels requires access to information on your device, processing is carried out exclusively with your consent in accordance with Section 25 (1) TDDDG and Article 6 (1) (a) GDPR.
Outbrain may also transfer data to countries outside the EU, in particular the US. The transfer is based on the European Commission's adequacy decision for the EU-US Data Privacy Framework (TADPF). Outbrain is TADPF certified and is therefore committed to complying with EU-recognized data protection standards. Furthermore, the appropriate level of data protection is ensured elsewhere, in particular through standard contractual clauses approved by the EU.
We are responsible for collecting and transmitting the data to Outbrain. After transmission, they process the data on their own responsibility.
You can assert your rights as a data subject both with us and directly with Outbrain. If we receive a request concerning data processing by Outbrain, we will forward it to them.
You can revoke your consent at any time with future effect, by using our consent management tool. Outbrain also provides another opt-out option: https://my.outbrain.com/recommendations-settings/home
For more information on Outbrain's privacy policy, please visit: https://www.outbrain.com/privacy/
We use tracking technologies from ScreenOnDemand ("SoD") GmbH and its technical partner dataXtrade GmbH, both located at Dachauer Straße 15c, 80335 Munich ("SoD"), on our website. SoD enables targeted advertising to be displayed on digital devices such as websites, apps, and smart TV services. A tracking pixel is used on our website to measure reach and interactions.
SoD uses this information to compile pseudonymous usage statistics and to optimize advertisements. We only receive aggregated evaluations that do not allow any conclusions to be drawn about individual persons.
Since the use of pixels involves accessing information on your device, processing is carried out exclusively on the basis of your consent in accordance with Section 25 (1) TDDDG and Article 6 (1) (a) GDPR.
We are responsible for collecting and transmitting the data to SoD. After transmission, they process the data on their own responsibility.
You can assert your rights as a data subject both with us and directly with SoD. If we receive a request concerning data processing by SoD, we will forward it to them.
SoD uses the technical service provider Online Solutions to provide its services. As things stand at present, there are no plans to transfer the data to other third parties or to third countries.
You can revoke your consent at any time with future effect, by using our consent management tool.
Further information on data protection at SoD can be found at: https://screenondemand.de/datenschutz-sod-produkte/#eins
We use tracking technologies from SEEDTAG ADVERTISING, S.L., Calle Marqués de Valdeiglesias 6, 28004 Madrid, Spain ("Seedtag") on our websites. Seedtag offers advertising services based on the evaluation of pseudonymous usage data. A tracking pixel is used on our website to measure the effectiveness of advertisements and optimize campaigns.
Seedtag uses this information to measure conversions and optimize targeted advertising campaigns. We only receive aggregated evaluations that do not allow any conclusions to be drawn about individual persons.
Since information on your device is accessed for the use of the pixel, processing is carried out exclusively on the basis of your consent in accordance with Section 25 (1) TDDDG and Article 6 (1) (a) GDPR.
We are responsible for collecting and transmitting the data to Seedtag. After transmission, they process the data on their own responsibility.
You can assert your rights as a data subject both with us and directly with Seedtag. If we receive a request concerning data processing by Seedtag, we will forward it to them.
Seedtag may also transfer personal data to countries outside the European Economic Area. Seedtag uses standard data protection clauses or other appropriate safeguards within the meaning of Article 46 et seq. GDPR to ensure an adequate level of data protection.
You can revoke your consent at any time with future effect, by using our consent management tool.
For more information on data processing by Seedtag, please refer to Seedtag's privacy policy: https://www.seedtag.com/privacy/